The role of social media influencers in supporting and revitalizing the brand and persuading to buy

The main objective of this paper is to introduce social media through a group popular programs such as (Facebook, Instagram, personal blogs, YouTube...etc, and how it used marketing tool for the brands international companies, attract consumers. And do influencers engage today, whether they are real people or bots in these become promoters brand, their influence on purchase decisions consumer, millions followers pages, so question here lies duty companies field employing promote brand eliminate chaos with advertisements focus e-marketing? Media way communicate interact individuals each other daily. most important thing that platform plays key role facilitating greater impact feature following up information about changes attitudes perceptions individual consumers convinces them intention buy. Do realize because technological platforms widely today? This study aims recognize growing importance digital (Haqqi who robots), contribute paid by sharing positive messages products networks. process has been observed cause snowball effect when reach large number - posts eventually continuing share some them. In way, message disseminated company becomes visible. will intensify theoretical presentation phenomenon clarify its dimensions. results reached lie need creative freedom, originality, credibility. It documents all stages influencer process, well focuses factors success campaign. Attracting attention participation changing consumer behavior buying intention. concluded create awareness leave good impression, achieve desired goals at every stage purchasing behavior, finally choose reputation content. invites interaction watching influencer's beauty style it.